Join the AAI Masterclass Session on ‘A Mixed Methods Approach for Social Impact: Using Social Media Data’

How can social media data be used to better understand society and drive meaningful impact?

Australia Awards in Indonesia, in collaboration with the University of New South Wales, invites you to join the upcoming AAI Masterclass Session, ‘A Mixed Methods Approach for Social Impact: Using Social Media Data’, delivered by Dr Yao-Tai Li on Thursday, 16 April 2026, from 2.00 PM - 4.00 PM (WIB) via Zoom.

As our lives become increasingly connected through digital platforms, social media is no longer just a space for communication, it also offers valuable insights into human behaviour, public opinion and social change. This masterclass will explore how social research methods can make sense of this data and turn it into meaningful impact.

Led by Dr Yao-Tai Li, Senior Lecturer of Sociology at the University of New South Wales, the session will introduce a range of research approaches, including audit studies, critical discourse analysis, topic modelling, sentiment analysis, network analysis and image analysis. Drawing on real-world examples, participants will gain a deeper understanding of how these methods can be applied in practice, along with their strengths and limitations.

What You’ll Gain

Participants will:

• Understand key methods used in social media and social impact research
• Learn how data-driven insights can inform policy, advocacy, and community engagement
• Explore the strengths and limitations of different research approaches
• Gain ideas for applying mixed-methods research in their own work

This interactive session includes a short presentation, real-world case studies, breakout discussions, and a live Q&A — guiding participants from learning to practical application.

Who Should Attend?

• Indonesian scholars currently studying in Australia
• Australian Alumni across Indonesia

Please RSVP via https://oz.link/rsvpMC16APR by 14 April 2026 at 23.59 WIB.

For more information about the lecture and speaker, click here.

We look forward to welcoming you to this insightful discussion on leveraging social research for greater social impact.