Tapis sustainability and market expansion of Tapis

04 Dec 2019

Tapis sustainability and market expansion of Tapis

Project leader: Ms. Nola Marta Agustina

Level of education and university: Short Course, Queensland University of Technology

Collaborating Organisations: -

Project Location: Pesawaran, Lampung

Activity Type: Research & development and innovation

Sector: Small and medium enterprise development, development studies, education and training, human resources development

Project Rationale:

Tapis is a traditional thread woven technique has become precious heritage and the main income for Women in Pesawaran, Lampung.  However, the development has been really only limited to local production capacity with traditional design.  Their market exposure was really limited to older generation only, and thus not match with the ever-changing fashion industry and demand.  The existing marketing strategies were only limited to passive approach, and within very limited scope. 

Thus, to revolutionize the creation and industry, we need to modernize the design development and production approaches.

Project Beneficiaries:

50 female artisans in Desa Katon, Pesawaran, Lampung. These women are the leading force of economic and cultural preservation within the society.

Priority Development Area:

Human development for a productive and healthy society

Link with Australian organisation: -

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