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22 Jun 2016
Noni Purnomo.
An Australian alumnus, Noni Purnomo, followed in her grandmother’s footsteps to support her family as a woman in a traditionally male-dominated industry. Now, Blue Bird has become Indonesia’s largest taxi operator and she is the current President Director graduated from the University of Newcastle, she recalled her time studying for an industrial engineering degree in New South Wales. Being one of four women in her class of 180 did not deter her, she made a choice that it would empower her instead.
“We have to see every challenge and turn it into an opportunity. I learned not just to be a good engineer, I learned how to become a good business person and most importantly I learned how to appreciate other people and other cultures,” she said.
At Blue Bird Group, she worked her way up the ranks and created the company’s Business Development Division which focuses on corporate strategy, public relations, business process improvements, quality control, marketing, and information technology. Among a list of prestigious recognitions, she was recently voted as one of 2015 Power Business Women in Asia by Forbes Asia.
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